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- Target Group : Managers and employees
- Time Frame : Short-term & Long-term
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What is a company event?
Company events may vary from internal meetings, parties and team building events to client events, conferences and awards. Also, their duration may vary from small one-day events to large week-long conferences, depending on the objectives and goals of each event.
How to successfully plan and organize a company event
When it comes to plan and organize a company event, there are some significant aspects to consider which are not always that obvious. Within the following methodology, these basic aspects with concrete measures are being presented.
1. Define the event’s goals and objectives
The first step in organizing your company’s event is to decide its purpose. The purpose of the event will determine which type of event you choose and who will be invited.
2. Define the theme of the event
At this phase, you should choose if you are going to hold a company conference, an internal meeting or something like an interdepartmental networking event.
3. Choose the content of the event
In the case of an internal event, the content may be more specialized and focused on the company’s activities, goals, etc., whereas if the event is targeting an external audience the content could be more inspirational or informative.
4. Identify your capability and necessary resources for the successful implementation of the event
Depending on the size of the event and, therefore, its organizational requirements you may find that collaborating with a specialized external agency is necessary.
5. Determine your event ROI
Since the implementation of most events requires a budget and you need to assure that each expenditure adds a value for your company, you should be able to demonstrate the return from your company’s investment. This can be an actual income or an added value to your company’s visibility.
6. Select the event’s venue
Selecting the right venue is a key element for the success of your event. Aspects to consider in this matter are the number of expected participants, accessibility of the venue, desired facilities and equipment, etc.
7. Develop a contingency plan
A contingency plan will prove to be very helpful in case something goes south and will help you stay proactive and act fast in such a case.
8. Design your post-event follow-up strategy
A follow-up strategy may include a set of marketing activities in order to promote the successful implementation of the event as well as evaluation and feedback acquiring tools and activities.
Ideas for company events
In the following table, you may find some suggestions and ideas on types of company events that you could organize and implement, along with all the necessary relevant details (resources, estimated budget, etc.). Click hereNecessary human resources
Your marketing department could take over all the necessary actions for the successful organization and implementation of the event. Also, a specialized external agency could offer you significant support when it comes to big events targeted to external audience.Estimated budget
Refer to the table with the ideas on events types.Expected impact
- Improve internal and external relationships
- Increase your company’s and your activities’ visibility to the wider public
- Enhancement of interpersonal relationships
- Improvement of motivation and working mood
- Improvement of your employees’ productivity
- Promotion of the collective recognition, appreciation and celebration of specific company achievements
Example(s) of prior application
Company name: Syglisis
Location: Athens, Greece
Number of employees: around 30
How the WPI was implemented?
Through embracing innovative solutions experience in Telecommunications, Information and Automation fields and targeting intellectual advancement while also targeting excellence, Syglisis aim to provide any technical solution along with integrated management of complex projects, in order to build strategic and longitudinal partnerships. Syglisis’ most important goal is to provide services that deliver the best ration between operational costs and investment for our customers. The company focuses on facilitating employee cooperation by organizing team building activities and events.
Results obtained
The collaborative nature of a team building challenge support employees to work together more effectively. It allows them to see that everyone has different skills, competences and approaches to a problem. This knowledge is then transferable to the company’s environment, and as individuals they understand how to make best use of each other’s gifts and abilities.
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Reference: http://www.syglisis.gr
Other examples:
UK – ASOS Assembles
Stifung Warentest
